Coach: Iga Mościchowska


She's been involved in interaction design and usability studies since 2007. She successfully led WitFlow - a user experience studio - for 6 years, working for clients like eBay, Tauron, KGHM or Opera Software. She specialises in UX strategy of digital products, designing complex software interfaces and building UX teams.

She's a co-author of a bestselling book about the role of UX research in the product design process and a head of postgraduate studies at AGH - UX & Product Design. She speaks at UX and product conferences. She has trained numerous companies like, IBM, Capgemini, Millenium Bank, Red Sky, Urtica, Grupa Pracuj. She's an alumni of SET Academy Business Trainers' School.




user experience design process
See the agenda
  • Are you wondering how to implement the user-centred methodology in your organization?
  • Do you see an opportunity in developing UX skills?
  • Not sure how to take good care of the design in the whole product process?
  • Do you want to create products just as the best start-ups, software companies and agencies do?
  • You wish you knew how much time and materials it takes?


  • Models of UX design process
  • Ways of engaging stakeholders in the design process
  • Design techniques for workshops with clients and users
  • How to discover the needs and goals?
  • Building up the team's empathy for users
  • Transition from discovery to generating solution ideas
  • User journey mapping
  • Modelling information architecture
  • Best practices in interface sketching and prototyping
  • Design evaluation for (big) project teams
  • Usability tests on prototypes and implemented solutions
  • Design workshops - from concept to wireframes

  • logoinsert Case study
  • The coach - great! She's infecting with UX!
  • szkolimy_8
  • 556
    hours of trainings


intensive workshops
See the agenda
  • Are you about to conduct some user tests?
  • Do you care about improving your practical skills related to the UX research??
  • Wondering how to recruit the participants properly?
  • Do you want to avoid mistakes while conducting research?
  • Are you looking for the cues and checklists simplifying your studies?


  • User research classification depending on the stage of the design process: needs research, interfaces evaluation, optimization
  • Overview of the research methods and choosing research problems (clicktracking, eyetracking, 5 seconds test, questionnaires, card sorting, IDI, FGI, A/B tests)
  • Examples of different research tools - case studies
  • How to schedule the research in the product lifecycle?
  • How to recruit participants?
  • How to develop research scenarios and create tasks?
  • Moderator's and observer's know-how - how to avoid common mistakes?
  • Cluster analysis - how to analyze the results?
  • Usable research reports and sample results.

  • szkolenie
  • 79
    days of trainings

  • OK! Great enthusiasm, knowledge and experience. Very nice way of leading the training.
  • logo_pracuj Case study


See the agenda
  • Do you want your team to design user-cantered products?
  • You don't know how to combine agile with usability?
  • Are you wondering how to combine the role of UX specialist, business analytic, product owner, graphic designer and developer?
  • Are you thinking of developing the UX culture at work, yet you don't know how to have your team on board?
  • Do you want your whole team engaged in designing positive experiences?


  • A model of UX design process
  • The interaction designer's role in the product design process
  • UX role in agile software development
  • Lean UX - agile design methods
  • UX team work - why it's worth the hassle?
  • Implementing teamwork in organization: sketchboard, design studio, paper prototyping
  • Building the UX culture in a team
  • How to work with a difficult client or boss?
  • Co-operation with business analytic, graphic designer, developer and PO
  • Development of the UX team core competences
  • What comptences should UX designers have?
  • Teamwork and working in pairs
  • Chosen teamwork methods


designing user-friendly interfaces + mentoring
See the agenda
  • Your app's ergonomics - is it something you care about?
  • Are you wondering how to increase the form conversion?
  • Making the application interface simpler - is that your goal?
  • Wondering how to create user-friendly messages?
  • Do you want to learn the basic rules of usability?
  • Need some scientific basis for your solutions?


  • Introduction to usability
  • Usability heuristics with examples
  • Interaction design rules with good practices
  • What's more important with icons: style, shape, label or position?
  • Usability of forms
  • How to direct users' attention?
  • How to create user-friendly content?
  • Writing comprehensive messages
  • What can you learn from user tests?
  • How to look for usability problems?
  • Mentoring sessions with the trainer
  • trener iga
  • Communicative. Huge amount of content nicely interspersed with case studies.
  • 29
    trained companies

  • logo_urtica Case study