NInA

webusability audit of NINATKA
visual_nina

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research
methods

OUR WORKS:

  • survey for the current NINATEKA users
  • clicktracking
  • user tests with teachers, students and people interested in culture

NINATEKA is a platform with audiovisual content, important to Polish culture. Our client - National Audiovisual Institute - wanted to learn about their users, test NINATEKA's usability and learn how the brand is perceived by both new and experienced users.

We conducted onsite clicktracking research and usability tests with new NINATEKA users. We also helped the organisation with surveying the current users. We also chose projective techniques and semantic field analysis as our research tools. Comprehensive research report included detailed description of the issues and recommendations that helped NInA team redesign their website.

Working with WitFlow is a pleasure. Their reliability, clear communication, good work organization and friendliness helped us define our needs and execute the whole project in a short period of time. WitFlow delivered highly attractive, comprehensive report precisely showing strong and weak points of the website. Practical solutions recommended by WitFlow will act as a source of valuable knowledge, that we will be using while improving and enriching NINATEKA.

Zuzanna Ciesielska Narodowy Instytut Audiowizualny

41

recommendations

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